is email marketing effective
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1,111,111 TRP = 11,111 USD
1,111,111 TRP = 11,111 USD
1,111,111 TRP = 11,111 USD
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Email marketing remains highly effective in 2025 due to its direct reach, cost-efficiency, and measurable ROI. Here’s why:
High ROI: For every $1 spent, email generates $36 in return (DMA, 2024), outperforming social media.
Personalization: AI-driven tools enable hyper-targeted campaigns (e.g., dynamic content, behavioral triggers), boosting engagement by 30%.
Automation: Drip campaigns nurture leads effortlessly, saving time while maintaining consistency.
Owned Audience: Unlike social algorithms, emails reach inboxes directly—60% of consumers prefer brands to contact them via email (HubSpot, 2025).
Analytics: Open rates, click-throughs, and conversions are trackable, allowing real-time optimization.
Challenges:
Spam filters require compliance with regulations (e.g., GDPR, CAN-SPAM).
Overcrowded inboxes demand standout subject lines and valuable content.
Best Practices:
Segment lists for relevance.
Mobile-optimize emails (45% of opens occur on mobile).
Test A/B subject lines and send times.
In Nigeria, where digital adoption grows, email suits B2B outreach, e-commerce, and SMEs due to low costs and scalability. When paired with SMS or social ads, it amplifies impact.
Verdict: Yes—if done strategically. Focus on value-driven content and data-driven tweaks.