what is retargeting in marketing
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1,111,111 TRP = 11,111 USD
1,111,111 TRP = 11,111 USD
1,111,111 TRP = 11,111 USD
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Retargeting is a digital marketing strategy that focuses on re-engaging users who previously interacted with a brand but didn’t complete a desired action (e.g., making a purchase). It works by placing a tracking pixel or cookie on a visitor’s browser, allowing advertisers to serve targeted ads to them later as they browse other websites or social media platforms.
This approach leverages behavioral data to remind potential customers of products they viewed, abandoned carts, or services they explored. Common platforms for retargeting include Google Ads, Facebook/Instagram, and programmatic ad networks.
Key benefits:
Higher Conversion Rates: Retargeted users are 70% more likely to convert than new visitors.
Brand Recall: Repeated exposure reinforces brand awareness.
Cost-Effectiveness: Targets warm leads, reducing wasted ad spend.
Types:
Site Retargeting: Ads based on specific pages visited.
Search Retargeting: Targets users who searched for related keywords.
Email Retargeting: Tracks email engagement to serve ads.
Best practices include segmenting audiences, limiting ad frequency, and A/B testing creatives. By 2025, AI-driven dynamic retargeting (e.g., personalized product recommendations) is expected to dominate.