REQUIREMENTS FOR SUCCESS IN AGRIBUSINESS

1. Knowledge
Successful farmers are constantly researching. They are always looking for new information to improve their farming methods and practices. By doing this, it will help them increase productivity on their farm and boost sales. Knowledge is power and the continuous pursuit of this will ensure that you are always ahead with modern farming.

2. Passion
This should actually have been the first point on this list. You need to have a passion for farming in order to succeed. You have to love your job. Show me a productive farm in Kenya and I will show you a passionate owner running the farm. Apparently this point applies to every business owner in Kenya. If you are planning to engage in agriculture it is highly important that you really love what you are doing because this will help you cope in times of failure. You will have a reason to get up every time you fall. This will keep you working.

3. Problem Solving Abilities
When you are running a farm you will soon realize that there are some set-backs that require creative thinking. You have to come up with new ways to solve problems to make your farm run smoothly and more productive. There are certain methods that are not laid out on instruction manuals, so the farmer has to come up with his/her own innovative ideas.

4. Marketing
How am I going to sell my crops after harvest? This question worries many new farmers but not the successful farmer. To succeed in farming you have to know all the different ways of marketing products. With the new technologies in today‘s generation (Facebook, Twitter, Youtube, etc) you cannot miss. You have to use everything out there to ensure that your products get maximum exposure.

5. Perseverance
This requires the strongest individuals. Farming can sometimes bring loses if the weather does not go your way. Though one can involve Insurance companies but this can proove expensive especially for starters who are not financially stable, here risk-taking applies.