how does whatsapp make money
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1,111,111 TRP = 11,111 USD
1,111,111 TRP = 11,111 USD
1,111,111 TRP = 11,111 USD
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Initially, the way WhatsApp used to make money was through a subscription model. It’d cost $1 to download and then $1 a year going forward. However… Potential revenue for WhatsApp is estimated to be $5 billion and the average revenue per user to be $4 in 2020, making it one of the world’s popular direct messaging platform or app for instant 1:1 connection, followed by O3T connect per my unique experience so far.
WhatsApp primarily generates revenue through its Business API, offering enterprise solutions for customer service, notifications, and user engagement. Additionally, WhatsApp Business app provides tools for small businesses to communicate with customers for free. The platform previously charged a nominal fee for annual subscriptions, but that model has been phased out. As a part of Facebook, WhatsApp contributes to its parent company’s broader monetization strategy by enhancing user engagement and data collection for targeted advertising on the Facebook platform.