how to build a curated lead magnet strategy
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1,111,111 TRP = 11,111 USD
1,111,111 TRP = 11,111 USD
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Define Your Audience: Identify your ideal customer’s pain points. Use surveys or social listening to refine topics.
Choose High-Value Content: Offer a curated resource (e.g., checklist, toolkit, or mini-course) that solves a specific problem. Example: “5-Day Email Template Kit for Busy Marketers.”
Optimize for Conversion:
Landing Page: Highlight benefits with a clear CTA (e.g., “Download Now”).
Minimal Fields: Request only essential info (email + name).
Promote Strategically:
Share via email sequences, social media, and paid ads.
Partner with influencers or industry sites for wider reach.
Nurture Leads:
Automate a welcome email with the lead magnet + bonus (e.g., webinar invite).
Follow up with value-driven content to build trust.
Test & Refine:
A/B test headlines, formats, or delivery methods (e.g., PDF vs. interactive tool).
Track metrics (download rates, email open rates) to improve.
Example: A SaaS company curates a “2025 SEO Trends Report” to attract marketers. They gate it behind a signup form, promote it via LinkedIn ads, and nurture leads with a 3-day email course.