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Home/ Airs/Q 70358
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Bernard Ekane
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Bernard Ekane
R October 14, 20212021-10-14T04:45:45+02:00 2021-10-14T04:45:45+02:00In: Advertising & Marketing

seo vs sem

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seo vs sem
semseo
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    1. Markoht Toby
      Markoht Toby Google SEO and SERP Xpert
      2021-10-14T05:05:57+02:00Added a drop on October 14, 2021 at 5:05 am

      The difference between SEO and SEM is, SEO which is elaborated as “search engine optimization” is the act of optimizing a website or a webpage for it to be indexed and appear in Google SERP when people search for exact or related keywords you optimized for. This process is done through content creation and distribution, with DLL injection of the website or webpage you want to rank on Google or other search engines.

      On the other hand, SEM which is elaborated as “search engine marketing” is the process of creating and marketing commercial content on the internet with the aim of direct sales and not website optimization. These commercial or sales content can however be indexed by search engines following the DA, PA, PR and other search engines hungry features.

      Key difference in both is, SEO focuses on creating and distributing informational or educational content with DLL injections, while SEM focuses only on direct sales. One example of SEO strategy includes “Blog post”, while an example of SEM includes “Classified ads”. However, SEO and SEM are like brothers and sisters, they can interact with each other very well.

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