Based on long term internet experience, with my over 13 years marketing experienced, coupled with the 8 years of internet or digital marketing experience. I will confidently drip that the best marketing strategy is content creation, publishing, and distribution (to many possible outlet channels, as much as you can). Which brings us to the most effective and powerful method or the best marketing strategy, be it physical marketing (in-store) or virtual marketing (internet space).

Marketing strategy Fig1 Example;
– Create 1 content
– Publish in 3 powerful content publishing platforms
– Distributes in 7 or more content distribution channels (for maximum exposures)

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The difference between SEO and SEM is, SEO which is elaborated as “search engine optimization” is the act of optimizing a website or a webpage for it to be indexed and appear in Google SERP when people search for exact or related keywords you optimized for. This process is done through content creation and distribution, with DLL injection of the website or webpage you want to rank on Google or other search engines.

On the other hand, SEM which is elaborated as “search engine marketing” is the process of creating and marketing commercial content on the internet with the aim of direct sales and not website optimization. These commercial or sales content can however be indexed by search engines following the DA, PA, PR and other search engines hungry features.

Key difference in both is, SEO focuses on creating and distributing informational or educational content with DLL injections, while SEM focuses only on direct sales. One example of SEO strategy includes “Blog post”, while an example of SEM includes “Classified ads”. However, SEO and SEM are like brothers and sisters, they can interact with each other very well.

To write a perfect ads context that will convert your prospects into leads and possibly paying customers. Then in your short context ads of maximum 199 characters, should or must partially includes the following powerful points, which will help keep the prospect engaged with your ads in the first impression, then leads them into contacting you, so as to resolve or solve their problem.

Which is why they’re reading your context ads in the first place.

Depending on the ads type, and purpose, it should however includes contact information or details where a prospect can instantly get to you through. You may careless, should you deem it not necessary or important to include it. Below should be your short ads context format.

”
I am telling you…

who i am
where i work
what we do
what products we sell
what service we offer
how you can contact me/us
”

I hope this help you craft your perfect ads context, for higher impression conversion of your prospects and/or targets.

Context is the reason why a person takes action. It is the context of the experience, not the content, that drove the engagement. Context marketing is a new method of marketing where brands breakthrough by crafting experiences to meet a person in that specific moment of need, and help them accomplish the task at hand.