why is facebook free
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1,111,111 TRP = 11,111 USD
1,111,111 TRP = 11,111 USD
1,111,111 TRP = 11,111 USD
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Facebook doesn’t charge users because its revenue comes from advertisers. By offering free access, Facebook attracts billions of users, creating a vast audience for targeted ads. Advertisers pay to reach specific demographics, interests, and behaviors, leveraging user data (while adhering to privacy policies).
Key reasons:
Network Effect: Free access encourages more users, making the platform more valuable for advertisers.
Data-Driven Ads: User activity (likes, shares, searches) helps tailor ads, increasing their effectiveness.
Scalability: Costs are offset by ad revenue, allowing Facebook to invest in infrastructure and features without user fees.
Critics argue this model trades privacy for convenience, but for most users, the trade-off is acceptable. Facebook also offers optional paid services (e.g., promoted posts) but remains free for basic use.
In short, Facebook’s “free” model is a win-win: users enjoy connectivity, advertisers gain reach, and Facebook profits—all without upfront fees.